The higher priced Fender guitars were made in the United States and could not compete with the lower prices of Japanese made Fender copies. In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars. Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main and models and had always used different model designs for its lower priced guitars. Squier Guitars (1982-present) Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the at its plant.
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